Clean Label: How Solufruit Ingredients Meet Consumer Expectations for Natural and Transparent Food

The clean label movement is no longer a trend—it’s a standard in today’s food industry. Consumers are demanding simpler, more natural products with short and transparent ingredient lists they can easily understand.

At Solufruit, we specialise in fruit juice concentrates and dried fruit purées that perfectly meet clean label expectations—naturally. Here’s how our ingredients help food manufacturers reformulate products without compromise.

100% Fruit-Based Ingredients, Naturally Clean

Our clean label ingredients are made exclusively from whole fruits—dates, figs, grapes, prunes, and apricots—and contain:

• No added sugar
• No preservatives
• No colourings
• No artificial flavours

This makes them ideal for manufacturers looking to reduce or eliminate ultra-processed additives and meet consumer demand for natural food solutions.

Simple, Transparent Labelling

Solufruit ingredients appear in product labels with clear and recognisable names, such as:

• “Date juice concentrate”
• “Fig purée”
• “Raisin juice concentrate”

These labels reflect true transparency and align perfectly with clean label standards, reassuring consumers and simplifying purchase decisions.

Naturally Clean by Design—Not Just Marketing

At Solufruit, clean label is a philosophy, not a marketing buzzword. Our commitment to authenticity means we:

• Select fruits at peak ripeness
• Use gentle processing methods that preserve nutrients and taste
• Provide solutions suitable for organic, vegan, gluten-free, and allergen-free applications

This ensures that our ingredients are clean from source to shelf.

Functional Benefits Without Additives

Solufruit ingredients go beyond clean labels—they also enhance product performance:

• Natural sweetness
• Improved mouthfeel and texture
• Enhanced shine, flavour, and colour
• No need for artificial additives or stabilisers

Our fruit-based solutions support clean reformulation without compromising on quality or functionality.

Solufruit: Your Clean Label Partner

Clean label is now a market expectation, and manufacturers need reliable partners to meet this demand. Solufruit’s 100% fruit-based concentrates and purées help brands deliver natural, functional, and transparent products that resonate with today’s consumers.

👉 Interested in upgrading your product range with clean label ingredients?
Get in touch with Solufruit — we’re here to support your next innovation.